Conference and Programme

Followed by the attention and spending of consumers, especially younger ones, esports presents exciting and potentially unique opportunities to brands, esports companies, leagues, publishers and media.

However, how to make the most out of the esports industry? What are the commercial opportunities that esports have? How are brands monetising their businesses? How can agencies help to activate brand image in the esports industry?

Nowhere has the impact of digital technology been felt more keenly than in the gaming world, where it has dramatically changed how products and services are developed and managed—and how the industry connects with audiences. It’s no different in esports; the industry keeps growing at a fast pace and innovation can drive esports mainstream to make it bigger and better than it already is.

Discover how esports can lead the entertainment industry in terms of innovation.

What are the key factors of investments in esports? How do different regions around the globe address investments in the esports market? Is there a winning model to invest in esports? What are the VCs perspectives?

And since content consumption changed, product adaptations have become necessary. Esports leagues have had to adapt in a way that emphasises their digital-first nature. Why? Typically, competitive video games are played offline in a studio or arena environment. That is where Innovation comes in.

The Esports industry has burst into the mainstream, transforming from a vibrant niche to a central form of entertainment around the world. While esports may have once stood for a subset of sports culture, during the coronavirus crisis esports has filled the void of sports shutdown. And since content consumption has changed, product adaptations have been necessary. So how is esports dealing with the changing habits of audiences?